A research project was conducted where there were too many incoming calls to Baskin Robbins, and they wanted to cut down the number of calls to the store by having customers pay online. For this to happen, there had to be a few design changes that made it easier for the customers to order online. 

A research project was conducted where there were too many incoming calls to Baskin Robbins, and they wanted to cut down the number of calls to the store by having customers pay online. For this to happen, there had to be a few design changes that made it easier for the customers to order online. 

A research project was conducted where there were too many incoming calls to Baskin Robbins, and they wanted to cut down the number of calls to the store by having customers pay online. For this to happen, there had to be a few design changes that made it easier for the customers to order online. 

A research project was conducted where there were too many incoming calls to Baskin Robbins, and they wanted to cut down the number of calls to the store by having customers pay online. For this to happen, there had to be a few design changes that made it easier for the customers to order online.